Leadership Team
Neetu Seth
Founder & CEO – NITS Solutions
Neetu Seth is the dynamic founder and driving force behind NITS Solutions, a cutting-edge technology and marketing analytics organization headquartered in Novi, Michigan. Since its inception in 2009, NITS Solutions has been a trailblazer in providing innovative and reliable analytics-driven solutions, earning the trust of Fortune 500 companies across industries. The company boasts a global presence with offices in the United States and India, reflecting Neetu’s strategic vision for international growth.
As the founder and leader, Neetu Seth has expertly balanced the dual roles of setting long-term business strategies and overseeing daily operations. Her responsibilities encompass business development, operational excellence, talent management, and fostering strategic partnerships. Her entrepreneurial acumen and hands-on leadership have propelled NITS Solutions to become the go-to partner for enterprise clients seeking transformative insights.
Career Journey
Neetu’s career trajectory is marked by her determination and success in diverse roles. She began as a Branch Manager Trainee at CitiFinancial, where she oversaw daily operations, expanded the branch portfolio, and cultivated a strong marketplace presence. Later, she served as a Consultant at ADP-Ebanking, gaining critical experience in financial services and technology integration.
Accolades and Media Recognition
Neetu’s accomplishments have garnered significant media attention, with features in renowned publications such as Corp Magazine, Crain’s Detroit Business, and CBS Local Detroit. Her trailblazing contributions to entrepreneurship have earned her numerous accolades, including:
Top 12 North American Women Entrepreneurs of the Year (Ernst & Young, Class of 2016)
● Leaders & Innovators Award
● Recognition in Inc. 500/5000 Magazine
● Ernst & Young Entrepreneur of the Year Semi-finalist
● Best Michigan Business Marketing Award (2017)
Education and Personal Interests
Neetu’s academic foundation includes an MBA and a Bachelor of Science degree from Eastern Michigan University, as well as a Bachelor of Arts degree from Guru Nanak Dev University, Punjab, India
Sanjay Seth
Chief Product Officer – NITS Solutions
Sanjay Seth is the Chief Product Officer at NITS Solutions, where he brings over 25 years of experience in analytics, product strategy, and the automotive industry. Since joining NITS in 2020, Sanjay has led the product innovation roadmap and has been instrumental in shaping the company’s data-driven solutions for OEMs, dealership networks, and wholesale parts operations across North America.
At NITS, Sanjay oversees product development and market strategy with a sharp focus on real-world impact. His deep understanding of aftersales, fixed ops analytics, and dealership ecosystems allows him to deliver tools that not only meet client needs—but help define industry standards.
Career Journey
Before joining NITS, Sanjay spent nearly two decades at Carlisle & Company, a leading consulting firm in the automotive space. He served in several leadership roles including Managing Director and Board Member, where he advised Fortune 500 clients on aftersales strategy, business growth, and implementation excellence. Sanjay’s earlier experience also includes strategic consulting at PwC, and engineering and business roles at Ford Motor Company, giving him a well-rounded perspective from the shop floor to the C-suite.
Areas of Expertise
Sanjay specializes in analytics product development, go-to-market strategy, and operational execution. His work spans across sales and marketing analytics, fixed operations growth, customer loyalty programs, and territory optimization solutions—especially tailored for the automotive sector.
Education and Professional Background
Sanjay holds an MBA from the University of Michigan’s Stephen M. Ross School of Business, where he honed his business and leadership acumen. He also holds a Master’s degree in Mechanical Engineering from Penn State University, adding a strong technical foundation to his strategic mindset.
Leadership Style & Vision
With a pragmatic yet forward-thinking approach, Sanjay believes that analytics products should be simple to use, grounded in business reality, and capable of delivering measurable value from day one. His leadership at NITS reflects a deep commitment to helping clients grow smarter—not just faster.
Kimberly Cygan
Senior Director, Sales and Customer Management
Kim brings more than 20 years of experience in the automotive industry. Prior to joining NITS, she held many positions at Ford Motor Company and Lincoln Mercury Sales Division in dealership and field strategy, marketing, customer communications, public relations and production forecasting. As our Sr. Marketing Manager, her wheelhouse strengths include relationship management, collaboration, and client delight, which are clearly visible within the OEM programs she manages. She is also a “player-coach” and knows how to help drive business results!
Spearheading several of our OEM wholesale marketing and incentive platforms is core to Kim’s direct management and successful program launches. She continually represents the company at OEM conferences and business forums and led NITS corporate sponsorship of The Chad Tough Foundation at The University of Michigan with the Michigan Youth Flag Football League.
Kim earned her Bachelor’s of Business Administration from the University of Michigan and MBA coursework in Marketing and Finance at Lawrence Technological University. She lives in Northville, MI ,with her spouse and three children. In her free time, Kim likes to run, watch Michigan Football, and enjoys spending time watching her children play football, lacrosse, basketball and track!
Douglas Pedersen
Senior Director, Sales and Customer Management
Douglas Pedersen brings 20 years of global automotive industry experience. Prior to joining NITS, Doug amassed experience in automotive sales and distribution in channels, first in the marketing and distribution arm of Mercedes-Benz and then as a consultant to multiple OEMs. He helped clients improve network performance in after-sales and sales across dimensions ranging from customer experience, change management, sales and service leadership and dealership profitability across 23 global markets on four continents.
Doug holds a Bachelor of Arts (with honors) from the University of Chicago and an MBA from the University of St Gallen (Dean’s List). Doug also teaches as an adjunct professor in the automotive management program at Northwood University.
Amit Dongaonkar
Director, Product Management- Infrastructure and Data
Amit brings more than 17 years of experience working with data and architecting IT solutions in the automotive, telecommunications and manufacturing domains. Amit is responsible for infrastructure, security, and data services at NITS Solutions. His focus areas are cloud computing, security, automation, and machine learning. Since joining NITS in 2016, Amit has contributed to all of NITS’s products. Before joining NITS Solutions, Amit had amassed global experience working with diverse teams across geographies with companies like Infosys Technologies and Capgemini Consulting.
Amit is currently pursuing his MBA from the Ross School of Business, University of Michigan. He holds a bachelor�s degree in Electronics from the University of Mumbai, India. He is an AWS-certified Solution Architect and a TOGAF-certified Enterprise Architect.
Bindesh Patel
Director, Product Management- Software
Bindesh Patel has acquired over 27 years of experience in software development during his career. He is currently managing or providing guidance on all NITS products. In 2018, Bindesh was promoted to Sr. Technical Architect Lead, in this role he upgraded NITS products to the latest technologies in
development.NITS plans to use these cutting-edge technologies now and in the future. Bindesh manages the development team onshore and offshore and provides training in the development life cycle. Simultaneously, Bindesh works with management and provides input on technology improvements to meet long-term company goals.
Before joining NITS, Bindesh worked for an Ahmedabad (India) based MNC Company where he was part of the in-house ERP Solution Development and Implementation team. There, he managed a team of over 40 employees for Various ERP Module Developments. He holds a Graduation Degree BSc (Mathematics Major with Physics and Chemistry) as well as several certifications in Computer Programming and Database Administration.
Anirudh Ramanathan
Senior Program Manager
Over the last 6+ years at NITS, Anirudh (Ani) Ramanathan has led from the ground up, the implementation, delivery, and management of OEM Aftersales Customer Marketing, analytics, data delivery, and global supply chain management platforms. His expertise includes client engagement management, collaboration, after-sales marketing, and supply chain strategy.
Ani has sales and execution responsibilities for several clients across different core NITS products and takes pride in ensuring best practices are followed to maximize customer satisfaction. He has also driven product innovation through aligning data-driven insights to help foster and improve predictive algorithms. Prior to joining NITS Ani worked with General Motors as a Supply Chain Intern and Barry-Wehmiller International as a Business System Analyst. Ani earned his Bachelor of Science
in Industrial Engineering from the University of Illinois at Urbana-Champaign and a Master of Science Degree in Supply Chain Management from the Ross School of Business (Michigan). In his free time, Ani loves traveling with his wife, eating at fine restaurants, and cooking new recipes.