Leadership Team
Neetu Seth
Founder & CEO – NITS Solutions
Neetu Seth is the dynamic founder and driving force behind NITS Solutions, a cutting-edge technology and marketing analytics organization headquartered in Novi, Michigan. Since its inception in 2009, NITS Solutions has been a trailblazer in providing innovative and reliable analytics-driven solutions, earning the trust of Fortune 500 companies across industries. The company boasts a global presence with offices in the United States and India, reflecting Neetu’s strategic vision for international growth.
As the founder and leader, Neetu Seth has expertly balanced the dual roles of setting long-term business strategies and overseeing daily operations. Her responsibilities encompass business development, operational excellence, talent management, and fostering strategic partnerships. Her entrepreneurial acumen and hands-on leadership have propelled NITS Solutions to become the go-to partner for enterprise clients seeking transformative insights.
Career Journey
Neetu’s career trajectory is marked by her determination and success in diverse roles. She began as a Branch Manager Trainee at CitiFinancial, where she oversaw daily operations, expanded the branch portfolio, and cultivated a strong marketplace presence. Later, she served as a Consultant at ADP-Ebanking, gaining critical experience in financial services and technology integration.
Accolades and Media Recognition
Neetu’s accomplishments have garnered significant media attention, with features in renowned publications such as Corp Magazine, Crain’s Detroit Business, and CBS Local Detroit. Her trailblazing contributions to entrepreneurship have earned her numerous accolades, including:
Top 12 North American Women Entrepreneurs of the Year (Ernst & Young, Class of 2016)
● Leaders & Innovators Award
● Recognition in Inc. 500/5000 Magazine
● Ernst & Young Entrepreneur of the Year Semi-finalist
● Best Michigan Business Marketing Award (2017)
Education and Personal Interests
Neetu’s academic foundation includes an MBA and a Bachelor of Science degree from Eastern Michigan University, as well as a Bachelor of Arts degree from Guru Nanak Dev University, Punjab, India
Sanjay Seth
Chief Product Officer – NITS Solutions
Sanjay Seth is the Chief Product Officer at NITS Solutions, where he brings over 25 years of experience in analytics, product strategy, and the automotive industry. Since joining NITS in 2020, Sanjay has led the product innovation roadmap and has been instrumental in shaping the company’s data-driven solutions for OEMs, dealership networks, and wholesale parts operations across North America.
At NITS, Sanjay oversees product development and market strategy with a sharp focus on real-world impact. His deep understanding of aftersales, fixed ops analytics, and dealership ecosystems allows him to deliver tools that not only meet client needs—but help define industry standards.
Career Journey
Before joining NITS, Sanjay spent nearly two decades at Carlisle & Company, a leading consulting firm in the automotive space. He served in several leadership roles including Managing Director and Board Member, where he advised Fortune 500 clients on aftersales strategy, business growth, and implementation excellence. Sanjay’s earlier experience also includes strategic consulting at PwC, and engineering and business roles at Ford Motor Company, giving him a well-rounded perspective from the shop floor to the C-suite.
Areas of Expertise
Sanjay specializes in analytics product development, go-to-market strategy, and operational execution. His work spans across sales and marketing analytics, fixed operations growth, customer loyalty programs, and territory optimization solutions—especially tailored for the automotive sector.
Education and Professional Background
Sanjay holds an MBA from the University of Michigan’s Stephen M. Ross School of Business, where he honed his business and leadership acumen. He also holds a Master’s degree in Mechanical Engineering from Penn State University, adding a strong technical foundation to his strategic mindset.
Leadership Style & Vision
With a pragmatic yet forward-thinking approach, Sanjay believes that analytics products should be simple to use, grounded in business reality, and capable of delivering measurable value from day one. His leadership at NITS reflects a deep commitment to helping clients grow smarter—not just faster.