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Solutions » Marketing IQ
Your Command Center for After Sales Marketing
Marketing IQ turns after sales marketing from reactive to predictive with centralized, intelligent insights. Monitor every campaign, understand every customer interaction, and maximize every dollar across your dealer network - all from a single, unified hub.
Why Marketing IQ Works for OEMs
OEM-specific Intelligence
Designed exclusively for automotive after sales, providing metrics that matter for service lane revenue and customer retention.
Proven ROI
Marketing teams see measurable improvements in campaign efficiency, marketing attribution, and service revenue within the first quarter.
Verified Performance
Revenue Impact: Clear attribution of service revenue generated from marketing initiatives
Efficiency Gains: Reduced campaign analysis time from weeks to hours
Retention Boost: Increased service appointment conversion through targeted communications
Key Capabilities for Marketing Excellence
Executive Dashboard
Your marketing performance at a glance with realtime visualization of KPIs, customizable widgets, and drilldown capability from national trends to individual dealers.
RetRention Communications Tracker
Measures delivery and response rates across email, mail, and SMS, with direct revenue attribution from all retention initiatives.
Promotional Campaign Analytics
Calculates true ROI from broadcast to revenue, tracking performance by campaign, vehicle segment, and dealer execution.
Smart Call List Generator
Turns data into actionable outreach with prebuilt and custom lists for expiring warranties, missed services, and more.
Digital Marketing Performance Hub
Unified tracking for all digital initiatives, from email performance to paid media ROI and service appointment conversion funnels.
Seamless Integration | Enterprise Grade Security
Marketing IQ integrates directly with major Dealer Management Systems (DMS) and CRM platforms, providing secure, dealer-specific data access.
- Dynamic, Interactive Reporting
- API access for enterprise BI tools
- Automated benchmark calculations
- Role-based customizable dashboards
Ready to Transform Your After Sales Marketing?
Let’s discuss how Marketing IQ can help you eliminate guesswork, maximize your marketing spend, and drive dealer network performance.
