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Inception

Core values & Mission

At NITS, our mission is to provide state-of-the-art technology/marketing analytical solutions to solve real business problems for our clients. NITS is committed to promote diversity in the workplace and believes that it has positive impact on our firm and the clients we serve

Know Our Story

DIVERSITY

RESILIENCE

INNOVATION

COLLABORATION

2014

Stepping forward

NITS starts India Captive Development center in high tech hub of North India i.e. Gurgaon on 22nd July, 2014. As software development is the core competency of NITS, so establishing a captive center in a country that has such skills in abundance made strategic sense for the long term future of the company.

2015

Expansion that matters

The NITS Team grows and moves from Farmington Hills to the new office in Novi, MI.

2016

Onwards and Upwards

Neetu Seth, CEO wins North America's Top 12 Entrepreneurial Women Award, presented by Ernst & Young.

2017

Growing Family

NITS reached 100 employees worldwide! NITS was unanimously voted as one of the Top 100 Coolest Places to Work in Michigan. The Novi office expands into an additional building behind the HQ Office

2018

Social Contribution

NITS becomes a Platinum Sponsor for WBENC, and donates time and significant resources to promote women in technology!

2024

15 Years of Excellence

NITS proudly marks 15 years of innovation, growth, and exemplary commitment to innovating motor vehicle industry.

Our Leadership

“Technology is not about replacing human intuition, it’s about sharpening it — turning noise into clarity, and clarity into action.”

Neetu Seth

CEO and Founder

Sanjay Seth

Chief Product and Technology Officer

Douglas Pedersen

Senior Director, Sales and Customer Management

Amit Dongaonkar

Director, Product Management- Infrastructure and Data

Kimberly Cygan

Senior Director, Sales and Customer Management

Bindesh Patel

Director, Product Management- Software

Anirudh Ramanathan

Senior Program Manager

Our Approach

Empowering Dealerships with AI-Driven Analytics

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